- Improves public accountability;
- Helps to determine user perceptions on the quality, efficiency and adequacy for the various public services that are funded by taxpayers;
- By aggregating “opinions” (i.e. qualitative information) from the citizens a higher degree of objectivity is attained (quantitative information);
- A simple indicator is produced that measures overall satisfaction and perceived levels of corruption;
- Allows citizens’ to indicate to the service providers their opinions about the performance of the service providers and thus exert pressure for change.